Insights

Key quotes and takeaways from every conversation on the record.

Pixmove Games

“Right now, simply making a good game is no longer enough. Evolving into a media company isn't just an option — it's a necessity.”

Severin Vervald

CPO

Ordo Ignis

“Two players can have identical metrics while being driven by completely different motivations. Departments have handoffs. Players don't.”

Benjamin Cohen

Founder

Evoplay

“When we saw that the format could work across different markets, visual styles, and tournament moments, it stopped being just one successful title.”

Zhanna Tarakanova

PR Team Lead

G.Games

“We asked ourselves how we could bring true competition to slots — in the same way that it exists in video games.”

Helen Walton

Chief Commercial Officer

NEXTPredict

“People stay because they feel like they belong to something good.”

Alina Moskalova

Community Manager

Affnook

“In a crowded market, the biggest competitive edge is no longer just features — it's speed.”

Jeremy Castillo

Head of Sales EU Region

NGM Game

“The providers who learn how to translate internet-native behavior into playable casino products will have an advantage beyond one trend cycle.”

Mike Waizman

CMO

ABXplay

“A good game does not automatically get noticed anymore. The lobby is too crowded for that.”

Christine Keshishyan

Head of Business Development

Dominator Play

“Solutions aren't served on a platter: you need to build, test, and adjust everything.”

Ivan Kalashniuk

CEO

7Rings Gaming

“The only thing that truly differentiates providers is product quality.”

Andrew Tsyganov & Mykola Nikulin

CEO & Head of Account Management

Belatra Games

“Simple reskins just don't cut it anymore — players spot them right away.”

Kateryna Goi

Chief Marketing Officer

Turbo Games

“Distribution can open the door, but only product quality makes players stay.”

Anastasiia Skrypnik

Product Marketing Manager

BePlay Games

“In today's market, access often matters before performance.”

Sam Mamedov

Business Development Manager

Riddec Games

“There are no shortcuts in this industry. You cannot skip stages or leap beyond your current scale.”

Alex Liutsko

Head of Riddec Games

DreamPlayGames

“Never rely on one partner activation. Always diversify markets and maintain backup marketing strategies.”

Nerses Nersesian

Sales Manager

NeverEnding

“Discipline early protects long-term reputation.”

Anastasiia Sereda

Head of Marketing

CROCO

“The main selling point is game quality from the player's perspective.”

Vadim

Head of Sales

Evoplay

“Attitude. Not the pitch. Not the booth design. That's what people actually remember.”

Diana Larina

Head of Marketing

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