Anastasiia Skrypnik

Product vs distribution. Many studios enter the market believing that a strong product will naturally find its audience. In your experience, during the first year, what actually matters more for success — product quality or distribution and operator support?

There’s a common belief, especially among product teams ((with all due respect to my amazing product colleagues 😁), that a great product will naturally find its audience. And yes, truly strong products do stand out over time. But in today’s market, which is incredibly crowded and competitive, visibility doesn’t happen by accident.

From our experience at Turbo Games, success in the first year is never about just one thing. Product quality and distribution work as a system. You can push a game to the top of the lobby, run campaigns, and drive strong acquisition - but if the product itself isn’t engaging, retention drops fast.

That’s why our focus is always on building games that operators genuinely want to support and promote. Because distribution can open the door, but only product quality makes players stay. If I had to put it simply: distribution brings players in, but product keeps them coming back.

Trends vs identity. The iGaming market moves quickly, with mechanics and formats constantly trending and fading. When developing new titles at Turbo Games, how do you balance following market trends with maintaining a clear product identity?

It’s a great question, because the industry naturally gravitates toward repeating what already works. And honestly, that’s not a bad thing. Innovation rarely happens in isolation.

We all learn from the market leaders and from each other. At Turbo Games, we constantly analyze both external trends and our own performance data to understand where we’re strongest. Trend-driven mechanics are powerful tools - they help attract attention, drive discovery, and connect with new audiences.

But trends alone don’t build long-term value. What really defines a product is its reliability, performance, and consistency across markets. Our games are designed to run smoothly even in regions with unstable internet connections, across different devices, and under real-world conditions.

That operational stability is part of our product identity just as much as visuals or mechanics. So for us, balancing trends and identity isn’t about choosing one over the other. It’s about taking what’s trending and making it unmistakably ours.📈 3.

Early signals of success. Before revenue stabilizes, what early signals tell you that a game might have long-term potential — player behavior, engagement metrics, or operator feedback?

From our experience, and especially from the insights of our product team and game producers, early success doesn’t always look like instant growth. Sometimes the most promising titles start quietly. We’ve seen real examples of what we call "hidden gems": games that show average performance for the first few months, but then, once they reach the right audience, suddenly take off.

In those cases, retention and engagement metrics can grow dramatically - simply because the product finally meets its players. That’s why at Turbo Games we don’t rush to judge performance too early. Instead, we analyze how engagement metrics correlate with the long-term success of similar titles and continue supporting a game while it still shows potential across different markets.To summarize: In today’s market, product alone isn’t enough — and distribution alone doesn’t last.

The real edge comes from how well the two work together over time.

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